Actionable insights that make an impact.
Do you have a community of consultants interested in raising their profiles by writing articles for high-visibility publications? I’d love to share my signature SILVA Method™ with them. Whether I’m facilitating a workshop at a conference, appearing as a guest on a podcast, or speaking to a mastermind or online membership community, my talks are interactive, thought-provoking, and fun. The presentations outlined below are a starting point, and every presentation I give is tailored to meet the needs of the people in the (real or virtual) room.
The go-to authority on becoming an authoritative expert.
“Erica has an engaging and enthusiastic presentation style that draws people in and gets them to care about her material. She’s the go-to authority on becoming an authoritative expert. Erica has presented to my consulting society several times, and each time the audience gained insights that they could implement immediately. I highly recommend Erica Holthausen as a speaker for your organization!”
Rick Pollak, Presentation Coach + President of the Society of Professional Consultants
A Body of Work: Unlocking the Door to Opportunity
In my presentations, I draw on my experience as a freelance writer and editor to teach consultants how to build their authority and raise their profiles by writing articles for high-visibility publications. My talks are interactive, thought-provoking, and fun.
Participants will:
- Learn why developing a body of work is essential and how it will help them achieve their goals.
- Define their area of expertise and specify what they want to be known for in their industry.
- Identify and develop topics they will explore that will differentiate them from others in their field.
- Build a strong professional network that supports and amplifies their ideas while enhancing their reputations.
- Attract new opportunities by developing and sharing content that positions them as authoritative experts.
Audience: Consultants, business coaches, and executives.
Type of Event: Conferences, seminars, training programs, lunch-and-learns, and webinars.
Time: 60-90 minutes.
Alternative Formats: Three-hour workshop or one-day intensive.
Just Write: How Writing Enhances Your Reputation
When you become a better writer, you become a deeper thinker, stronger communicator, and more effective consultant. In this workshop, I will provide you with the inspiration and tools you need to start a writing practice that will enhance your reputation and differentiate you from the competition.
Participants will:
- Understand the five benefits of writing and how to harness each to serve their business.
- Identify ways to improve their performance in each of the four stages of the writing process.
- Learn how to write newsletters, articles, and social media posts that SOAR.
- Discover how to use generative AI effectively without damaging their reputations or risking their IP.
- Establish a simple and effective writing practice.
Audience: Consultants, business coaches, and executives.
Type of Event: Conferences, seminars, training programs, lunch-and-learns, and webinars.
Time: 60-90 minutes.
Alternative Formats: Three-hour workshop or one-day intensive.
The SILVA Method: How to Write for High-Visibility Publications
To become an authority in your field, you must share your ideas and perspectives. In this workshop, I’ll introduce you to my SILVA Method™ and walk you through the process I use to help my clients secure bylines in publications like Inc., Entrepreneur, and Harvard Business Review.
Participants will learn how to:
- Select the right publication to help you reach your audience and achieve your business goals.
- Define your body of work and create an editorial calendar to guide article development.
- Craft compelling articles that position you as an authority in your field.
- Pitch any publication with confidence, even if they don’t have contributor guidelines.
- Use published articles to build a robust network and secure new opportunities.
Audience: Consultants, business coaches, and executives.
Type of Event: Conferences, seminars, training programs, lunch-and-learns, and webinars.
Time: 60-90 minutes.
Alternative Formats: Three-hour workshop, two-day intensive, or 12-week program.
Do you have a podcast that helps consultants build their practice?
As a guest expert, I can talk about how consultants can use writing for high-visibility publications as a way to build their authority and attract more of the right projects. Book time on my calendar and we’ll talk about how I can best serve your audience.
Interested in hearing a few episodes?
Click on any image below or see a full list of appearances here.
Are you ready to stand out?
Are you interested in learning more about how you can differentiate yourself from your fellow consultants? Book a 25-minute exploratory call. I’ll answer your questions and help you determine your best next steps.