High-level consulting projects aren't won through volume.They're won through authority.
You have an excellent reputation and an impressive track record. But your corporate experience, advanced degrees, and certifications are no longer differentiators; they are the baseline. Without high-visibility publications to anchor your body of work, you risk remaining a well-kept secret, which limits the impact you can make.
To become the obvious choice, you don’t need a megaphone. You need the imprimatur of authority that comes from having your thinking vetted and shared by the industry’s most respected outlets.
Anchoring your web of authority with articles in high-visibility publications like Harvard Business Review, TD Magazine, or Inc. allows you to:
- Establish credibility by using your published thinking to introduce your perspective before you even schedule a discovery call.
- Provide rigorous, third-party proof that your insights withstand the scrutiny of an editorial vetting process.
- Equip internal champions with high-authority assets that validate your approach and make it easy to advocate on your behalf.
- Shorten the path to high-value engagements by using published articles to make the case for your approach.
- Shift your position in the marketplace from a consultant who seeks opportunities to an authority who is invited to lead the conversation.
- Stop competing on price because prospective clients can clearly see what makes you different from your peers.
Select publications featuring client articles:
Pathway to Publication is packed with value.
“I’ve always enjoyed writing but wanted to become a better (and faster) writer. Signing up for Erica’s program allowed me to immerse myself in a supportive environment with others who had similar goals. Pathway to Publication is packed with value. The meetings were well-paced, and the small group size meant I received plenty of support and developed real relationships with my colleagues. The combination of learning and application gave me a solid foundation. I’m a much more efficient writer now.”
Megan G. Mayer, Founder, Network for Impact
A proven framework for authority development.
Pathway to Publication follows the five-stage process outlined in The SILVA Method™ to move your idea from a raw insight to a vetted, flagship asset that shares your perspective and builds trust with high-level decision-makers.
Regardless of where your work is published, every article you write should serve as a bridge that moves a relationship forward. In this program, you’ll focus on securing the validation of a high-visibility publication to anchor your broader authority.
We work through each milestone together, matching your business goals to the platform and refining your article into a foundational business development tool that meets the publication’s editorial standards.
The Publication Blueprint
Pathway to Publication provides the infrastructure to turn your perspective into a flagship asset. It provides the roadmap to complete your core milestones and the high-touch guidance and peer support necessary to maintain your momentum.
Kickoff Strategy Session
In this 60-minute private session, we map your business goals to a specific publication strategy. Following the call, you’ll receive a custom Authority Roadmap and a clear sequence of next steps.
Milestone Resources
Each milestone is supported by a comprehensive workbook and essential resources to organize your thinking and drive your progress. Supplemental materials are provided but not required to get the results you seek.
Milestone Strategy Sessions
Following a comprehensive review of your workbook or professional edit of your article, we meet for a private 60-minute session to stress-test the logic, refine the narrative, and define the action required to reach the next milestone.
Fortnightly Gatherings
These 90-minute community gatherings feature hot-seat coaching, strategy clinics, and Q+As. They offer an opportunity to get personalized feedback and tap into the wisdom of your peers.
Online Community
Our community learning platform allows us to stay connected. Use it to submit your work, ask questions, share challenges and frustrations, and learn from one another’s experiences.
Special Bonus: Writing Practice
Enrollment in Pathway to Publication includes membership in Writing Practice, a community that provides the structure needed to turn your thinking into a cohesive body of work.
By the end of the program, I had already published one article.
“Erica is an extremely diligent professional. Her follow-through is among the best I’ve seen, researching resources and providing reliable and encouraging accountability. By the end of the program, I had already published one article and submitted a second. I plan to continue my writing practice and write for increasingly competitive publications as my track record develops.”
Raman Shah, Ph.D., Data Craftsman
Authority is a business asset that compounds.
I don’t believe in magically attracting leads, but I do believe in creating a competitive advantage.
Pathway to Publication provides that advantage. When you commit to the process and complete all five milestones, you’ll emerge with:
- A curated list of high-visibility publications specifically aligned with your expertise, business goals, and audience.
- A well-defined body of work and an editorial roadmap that includes your core themes and a pipeline of article ideas to sustain your momentum.
- A professionally edited, publication-ready article you can use to build trust with high-value leads before you even schedule a discovery call.
- A compelling pitch or submission letter designed to capture an editor’s attention and clearly articulate your unique perspective.
- A simple, actionable plan to put your published work to use as a business asset that opens doors and secures right-fit projects.
Building authority is an investment. The sooner you start, the longer you benefit from the differentiation and credibility that being a published authority provides.
Erica walked us through every step of the process.
“I had a collection of ideas I wanted to form into something worthy of publication, but I had no idea where to start. Erica walked us through every step of the process, from choosing a publication to writing and editing an article to building a good working relationship with editors. Pathway to Publication taught me a thorough yet manageable process to transform my ideas into published pieces. On top of Erica’s expertise and guidance, the camaraderie, support, and accountability of being part of a small group was invaluable.”
Christy Kern, Communications Consultant + Ethical Storyteller
Frequently Asked Questions
One-to-one strategy sessions tailored to your specific business goals are at the core of this program, and implementation is built into the process. You won’t just learn how to write for high-visibility publications; you’ll do the work to create a foundational business development asset that captures your unique perspective.
I cannot guarantee that your work will be published. That decision lies with the publication’s editorial team. I can guarantee that once you complete the milestones, you will have a professionally edited, flagship article, a targeted list of publications, a compelling pitch, and a clear plan to use your article as a powerful business development asset — regardless of where it is published.
The process begins with a private kickoff session to map your Authority Roadmap. Your business goals and unique perspective form the foundation of our work together. That’s why we meet for a private strategy session at the conclusion of every milestone — to ensure that the work is serving your specific objectives. That’s also why enrollment is strictly limited to 10 participants.
Pathway to Publication is designed for busy consultants. Most participants invest eight to ten hours per month. While you have access to more than 10 hours of live support each month, you choose how much of that support you need to maintain your momentum.
People committed to a program are more likely to do the work and therefore get better results. If you’re not sure whether this is a good fit, don’t enroll — at least not yet. First, check in with your body. How does the idea of enrolling in this program feel? If you’re at the intersection of excited and terrified, that’s a good sign! If you have any questions, please schedule a call. I want you to make a decision you feel great about!
Continuing Along Your Path
Once you complete the five core milestones, you may continue with monthly strategy sessions, professional editing, and community support; transition to the Writing Practice community for regular writing, peer editing, and skill-building workshops; or resume your work independently. The path you choose is up to you.
Applications are now being accepted. Space is limited.
Enrollment is limited to 10 participants and is by invitation only to ensure a well-matched community of peers. Apply today.
Meeting the 1st and 3rd Tuesday1:30 — 3:00 PM Eastern
Tuition: $1,000 per month
Minimum six-month commitment.
Are you ready to stand out?
Are you interested in learning more about how you can give voice to your BIG idea and differentiate yourself from your fellow consultants? Book a 25-minute exploratory call. I’ll answer your questions and help you determine your best next steps.