Hi, I'm Erica.
I started Catchline Communications in 2020 after two decades as a magazine writer, professional editor, and content marketer. My path to becoming an authority development strategist was shaped by my experience. As a consultant, I saw firsthand how easy it is to get stuck on the content treadmill, churning out volume in hopes of being discovered.
Having also worked at marketing agencies, I know the massive infrastructure required for attraction-based marketing to work. For consultants, it’s a recipe for exhaustion. It’s also not necessary.
High-level consulting projects are won through authority, not volume.
My work is rooted in The SILVA Method™, my proprietary framework for developing a body of work that serves as a powerful business development asset. Together, we unearth your BIG idea and turn your boldest insights into high-quality articles for your blog or publications like Inc., TD Magazine, or Harvard Business Review.
My clients don’t wait to be found. With each article they write, they build a body of work that tells the story of who they are, what they do, and how they think. And they put those articles to work to nurture relationships and open doors. As a result, they stop being seen as interchangeable cogs and start being regarded as irreplaceable thought partners.
Your perspective is your differentiator. I’m here to help you share it.
A few of my favorite bylined articles
As a freelance writer, I’ve contributed to several publications, including USGBC+ Magazine, Coastal Home, Traditional Building, and Period Homes. To read a few of my favorite pieces, click on an image below.
Sometimes not knowing is powerful.
In 2023, I was invited to take the TEDx stage at Bentley University. It was an experiment. While I am comfortable facilitating workshops and interactive discussions, this was my first keynote-style talk. I wanted to experience what it felt like to share a personal story about my grandfather, his impact on my life, and how writing allows me to self-reflect. The talk is perfectly imperfect.
The Power of Not Knowing, TEDxBentleyU (April 2023).
Are you ready to stand out?
Are you interested in learning more about how you can give voice to your BIG idea and differentiate yourself from your fellow consultants? Book a 25-minute exploratory call. I’ll answer your questions and help you determine your best next steps.