Actionable insights that make an impact.
Do you have a community of consultants tired of churning out content in hopes of remaining visible? I’ll show them how to stop adding to the noise and start shaping the conversation by writing original, high-quality articles that serve as powerful business development assets.
As an authority development strategist, I help consultants shift their position in the marketplace from interchangeable to irreplaceable. Whether I’m facilitating a workshop at a conference, appearing as a guest on a podcast, or speaking to a mastermind or online membership community, my talks are interactive, thought-provoking, and fun. The presentations outlined below are a starting point, and every presentation I give is tailored to meet the needs of the people in the (real or virtual) room.
The go-to authority on becoming an authoritative expert.
“Erica has an engaging and enthusiastic presentation style that draws people in and gets them to care about her material. She’s the go-to authority on becoming an authoritative expert. Erica has presented to my consulting society several times, and each time the audience gained insights that they could implement immediately. I highly recommend Erica Holthausen as a speaker for your organization!”
Rick Pollak, Society of Professional Consultants
A Body of Work: Building the Infrastructure of Authority
To differentiate yourself from your peers and build a reputation as an authoritative expert, you must develop a cohesive body of work. In this workshop, I will show you how to transform your experience-based expertise into a collection of high-quality assets that demonstrate your authority and serve as business development assets that move prospects from a first meeting to a signed contract.
Participants will:
- Understand why developing a body of work is essential and how it will help them achieve their goals.
- Define their BIG idea and identify the unique perspective that differentiates them from their peers.
- Identify the core themes and topics they will explore that give shape and form to their body of work.
- Identify existing articles within their body of work that build a web of authority that sends a consistent signal to their market.
- Learn how to drive business development by using their articles to nurture relationships and shorten the path to high-value engagements.
Audience: Consultants, business coaches, and executives.
Type of Event: Conferences, seminars, training programs, lunch-and-learns, and webinars.
Time: 60-90 minutes.
Alternative Formats: Three-hour workshop or one-day intensive.
Just Write: Writing to Build Your Authority
When you become a better writer, you become a deeper thinker, stronger communicator, and more effective consultant. Writing helps you develop and refine your perspective and creates assets that demonstrate your expertise. In this workshop, I will provide you with the tools you need to embrace the writing process and showcase the bold insights that set you apart.
Participants will:
- Explore the five benefits of writing and how to harness each to serve their business.
- Understand what types of writing to focus on at each stage of business, ensuring that every word serves a strategic purpose.
- Streamline their writing process by understanding how to progress through each of the four stages.
- Learn how to use a SOAR analysis to ensure that every article offers real value as a business development asset.
- Discover how to use generative AI effectively without damaging their reputations or risking their IP.
Audience: Consultants, business coaches, and executives.
Type of Event: Conferences, seminars, training programs, lunch-and-learns, and webinars.
Time: 60-90 minutes.
Alternative Formats: Three-hour workshop or one-day intensive.
Pitched to Published: How to Write for High-Visibility Publications
Writing for high-visibility publications like Inc., TD Magazine, or Harvard Business Review is a powerful differentiation accelerant. In this workshop, I’ll show you how to transform your expertise into flagship assets that provide rigorous third-party proof of your authority.
Participants will learn how to:
- Select the right publications to ensure your articles help you reach the appropriate audience and achieve your business goals.
- Define your body of work and build your web of authority to ensure your writing sends a consistent signal to the market.
- Craft original, high-quality articles that are editorially sound and function as powerful business development tools.
- Pitch any publication with confidence, capturing an editor’s attention even if they don’t have contributor guidelines.
- Use published articles to build trust, validate your approach, and shorten the path to high-value engagements.
Audience: Consultants, business coaches, and executives.
Type of Event: Conferences, seminars, training programs, lunch-and-learns, and webinars.
Time: 60-90 minutes.
Alternative Formats: Three-hour workshop, two-day intensive, or 12-week program.
An incredibly informative experience.
“Publish Your Purpose recently hosted Erica Holthausen for our monthly marketing session, and I can’t recommend her highly enough. Her session was an outstanding demonstration of her expertise and professionalism. She skillfully covered how to select the right publications, craft compelling articles, and leverage published work to achieve their goals. She also provided actionable steps to navigate potential obstacles, leaving our authors empowered and inspired. Erica’s deep knowledge of the industry, combined with her friendly and warm approach, made for an incredibly informative experience for our authors.”
Jenn Grace, Publish Your Purpose
Do you have a podcast that helps consultants build their practice?
As a guest expert, I can talk about how consultants can get off the content treadmill and use writing as a way to build their authority and start shaping the most important conversations in their industries. Book time on my calendar, and we’ll talk about how I can best serve your audience.
Interested in hearing a few episodes?
Click on any image below or see a full list of appearances here.
Are you ready to stand out?
Are you interested in learning more about how you can give voice to your BIG idea and differentiate yourself from your fellow consultants? Book a 25-minute exploratory call. I’ll answer your questions and help you determine your best next steps.